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[product designer]
startups are my jam
Product Designer with a Product & Research background. I move between these disciplines because great products require understanding users, strategy, and craft.
Product & Design Lead
Everything
Sr. Product Designer
Broke a year-long 4% conversion plateau, reaching a 9% average and 16% peak in 3 months
2024-Current
seed
Fractional Designer
Enabling Startups Backed by top Investors & Accelerators in the U.S.
2020-Current
-ᴗ・
Product & Design Lead
Hire #2 since day 1; 8-Figure Acquisition in < 2yrs
2022-2023
pre-seed
Sr. Experience Design Lead
Consumer Credit & Debit: Onboarding & Acquisition
Sr. UX Researcher
Metrics are under NDA but my early promotion was approved with the support of Head of Product and multiple amazing Product Leaders
2021-2022
f500
Strategist & Researcher
Client list: Miro, McLaren, H&M, & more…
Contracted 2021-2022
agency
Sr. Product Manager
Raised Series A; Built the new product opportunity: Automated quote estimate for small business insurance
Product Researcher II
Researched new product opportunities working alongside agencies, brokers, and underwriters
2020-2021
series a
UX Researcher
Client List: IHG, Accel, Marina, & more…
Contracted 2020-2021
agency
2026-
-
Pending
2025-
Creator
Framer
2023
Board
ResearchOps
2021
Editor
O'Reilly